Welcome series
3–4 emails- Starts
- Someone joins your list
- Its job
- Turn a subscriber into a first order
Email marketing for Shopify brands
What happens after someone signs up?
For many stores, not much: a discount code, then silence. We plan, write and build the emails that come next, so new subscribers, abandoned carts and first-time buyers hear from you at the right moment.
- Built on Klaviyo
- Fixed-price projects
- Updates in writing
The first 90 days
A customer’s first months have five moments that matter.
Each one is a chance to be useful, and to sell. This is where each flow steps in.
- Day 0Joins your listWelcome series introduces the brand and invites a first order.
- Hour 1Leaves a full cartAbandoned checkout reminds them what they chose.
- Day 2Browses, doesn’t buyBrowse abandonment brings back what caught their eye.
- Day 7Places a first orderPost-purchase says thank you, asks for a review and suggests what’s next.
- Day 90Goes quietWin-back checks in with a reason to return.
The days are typical starting points. We set the real timing from your products and how often your customers reorder.
The five flows
Five flows, each with one job.
Written for your brand, designed to match your store, and tested before they go live.
Abandoned checkout
2–3 emails- Starts
- A shopper starts checkout and doesn’t pay
- Its job
- Recover the order
Browse abandonment
2 emails- Starts
- A shopper views a product and leaves
- Its job
- Bring them back to it
Post-purchase
2–3 emails- Starts
- A customer places a first order
- Its job
- A review, then a second order
Win-back
2 emails- Starts
- A customer hasn’t ordered in a while
- Its job
- Give them a reason to return
Start with a store review
We look at your emails the way a customer does.
We join your list, browse a few products and leave something in the cart. Then we record a short video of what arrived, what didn’t, and what we would change first.
- A 5–7 minute video, made for your store
- The three changes with the biggest payoff
- No access to your accounts needed
- Free, with nothing to sign
Usually ready within three business days.
Example6:12
- 00:40Welcome email arrives two days after signup
- 02:15One cart reminder, with no product image
- 04:30Nothing after the first order
How a project runs
From first look to live flows in about three weeks.
Everything in writing
Plans, drafts and updates arrive by email and short video, so you can review them whenever it suits you.
- Week 1PlanWe review your account, products and customers, then map each flow: timing, offers and what every email says.
- Week 2Write and designCopy and templates for every email, in your brand’s voice and look. You review it all in one place.
- Week 3Build and testFlows built in Klaviyo and tested with real triggers before they go live.
- After launchMeasureA 30-day report on what each flow earned, and what we would adjust next.
After launch
When the flows are running, the list can do more.
If you’d like, we can keep going and plan your campaigns each month. It’s optional, and it starts only once the flows are in place.
- Monthly campaignsPlanned around your launches, restocks and seasons.
- Segments and testsDifferent emails for different customers, and a test running every month.
- Signup formsA popup, and an offer worth joining for.
- Deliverability setupSPF, DKIM and DMARC checked, so your emails reach the inbox.
- Klaviyo migrationMoving from Mailchimp or another tool, with a checklist for every list and flow.
Pricing
Fixed prices, agreed before we start.
Every store is different, so we price after the review. You’ll get a short written proposal with two or three options and a fixed price for each. No hourly billing.
What shapes the price
- How many flows you need
- Whether there’s a design to build on
- The size and state of your list
- Whether you’d like monthly campaigns
Questions
Good to know.
Do I need to be on Klaviyo already?
No. If you use another tool, we can review what you have or move you over.
What does the store review cost?
Nothing. If it’s useful and you’d like help, we’ll send a proposal. Either way, the video is yours to keep.
How do we keep in touch?
By email and short recorded videos. You’ll always know what’s done, what’s next and what we need from you.
What access do you need?
None for the review. For a project, a Klaviyo user and limited Shopify access, which you can remove at any time.
Which markets do you work with?
Shopify brands in the US, UK, Canada and Australia.
Do you handle SMS?
Not at the moment. We focus on email.
Store review
Curious what your emails look like from the outside?
Send us your store’s address and we’ll take a look. You’ll get a short video, usually within three business days.