— FOR US MED SPAS & AESTHETIC CLINICS
Marketing strategy
that diagnoses before
it prescribes.
Most med spa marketing fails because it skips the strategy step. We start with a paid audit — not a sales call. You get a written diagnosis of where your funnel is leaking, what’s working, and exactly what to fix next.
— THE PROBLEM
You hired an agency. They post on Instagram three times a week, run some Meta ads, and send you a monthly report full of vanity metrics. Nothing changes. Your booking calendar isn’t fuller. Most agencies skip the most important step;
diagnosing why your marketing isn’t working before they sell you more execution.
We do the opposite.
— HOW WE WORK
Three steps.
One sequence.
No fluff.
01
Diagnose
A 7-day audit of your current marketing. We analyze your positioning, funnel, content strategy, and competitive landscape. You receive a 15–25 page written report with specific findings — not generic advice.
02
Prescribe
Based on the diagnosis, we build a sequenced action plan. No ‘post more reels.’ Real strategy specific to your clinic, your services, and your local market.
03
Execute
Optional. If you want help executing, we offer a strategy retainer or fully managed execution. No upsell pressure — many of our audit clients take the report and execute it themselves.
— WHAT’S INCLUDED
Two depths. One outcome. Diagnosis you can act on.
EXPRESS
$497 / 7 days
Fast diagnostic. Get the strategic clarity you need to stop wasting marketing spend, without the full deep-dive.
Positioning analysis — How you’re currently perceived vs. how you should be.
Funnel diagnostic — Every leak point from discovery to rebooking
Content audit — What’s working in your last 30 posts, what’s not, what’s missing
Conversion analysis — Where warm leads drop off, and why
30-day action plan — Sequenced. Prioritized. Specific.
MOST POPULAR
FULL AUDIT
$1,497 / 10 days
Full strategic deep-dive. Everything in Express, plus the work most clinics don’t even know they’re missing.
Everything in Express — All 5 areas above, fully covered
Competitive intelligence — Three direct competitors deeply mapped against your positioning
Pricing & packaging review — Is your offer structure costing you revenue?
Optional retainer scope — Defined path forward if you want execution help
30/60/90 day action plan — Phased, not just a single sprint
Not sure which one? Send me a note — I’ll tell you honestly which fits your situation. yagiz@dubicon.agency
— PAST WORK
A recent service brand built from zero.
We’re currently building our med spa case study portfolio in 2026. Below is a recent service brand we built end-to-end — positioning, identity, and conversion-focused web build.
2025 / Service Brand Launch
Trainador — Service Brand Launch
Brand identity, logo system, and conversion-focused website built for a US-based service business launching from zero. Delivered in four weeks across positioning, visual identity, and web build.
— ABOUT
A strategy frim, not an agency
Dubicon is a strategy-driven firm working with US med spas and aesthetic clinics. Based in Istanbul, operating async — no scheduled calls, no time-zone friction. Just clear written strategy delivered when promised.
We focus narrowly on med spas because we believe specialization beats generalism. The marketing problems of a Botox clinic in Scottsdale are different from a SaaS startup or a real estate brokerage. We solve one type of problem, and we solve it well.
BASED IN
Istanbul, Türkiye
SERVING
United States
FOCUS
Med spas / Aesthetic clinics
COMMUNICATION
Async / Written / Loom
— FREQUENTLY ASKED
Five questions we get
every week.
Why $497 for an Express audit.
Because the work is real. 8–15 pages of written analysis specific to your clinic. Most agencies offer “free strategy calls” that are sales pitches in disguise. We charge a real price for real work, and there’s no obligation to continue afterward.
What's the difference between Express and Full?
Express ($497) covers your most pressing strategic questions — positioning, funnel, content, conversion, and a 30-day plan. Full ($1,497) adds three competitor deep-dives, pricing/packaging review, optional retainer scope, and a phased 30/60/90 day plan. If you’re unsure, start with Express — you can upgrade later by paying the difference.
Why no calls?
Written strategy is more thorough, more reviewable, and more useful than a 30-minute call. You can read it once, share it with a partner, reference it next month. Calls evaporate. If you have specific questions during an engagement, we send a Loom video response — usually within 24 hours.
Are you taking new med spa clients?
Yes. We’re currently building our med spa case study portfolio in 2026. Early clients receive Full Audit pricing of $1,497 — versus our standard rate of $2,997 once we have five published case studies.
What if I already have an agency?
Many of our clients also have an agency. The audit is often more useful in that case — it tells you whether your agency is executing on the right strategy or optimizing for the wrong things. If you’re already spending $3,000+/month on marketing, $497 to know whether it’s working is cheap insurance.
— READY WHEN YOU ARE
Diagnose before you
spend another dolar.
The audit takes 7–10 days from the moment you provide access. $497 or $1,497, one-time. No retainer required, no calls scheduled.
